Marketing and Communications Committee Projects
2008 Marketing and Communications Committee Goals and Objectives
- Plan successful Media Relations and Crisis Communications Seminar in April.
- Continue to enhance the Marketing and Communications Conference and Jumpstart® Air Service Development Program as the premier forums for airport communications and marketing professionals.
- Facilitate networking and the sharing of best practices through the ACI-NA Communications and Marketing contest.
- Continue to help raise the profile and value among airport executives of the marketing, public relations, media relations, customer service and air service job functions at airports.
Please contact Eileen Denne (edenne@aci-na.org) or by phone at (202) 293-4537 if you are interested in the committee projects.
Working Group: Marketing and Air Service Development
Working Group Lead(s):
Lucinda Harshman
Director, Air Service Development
Allegheny County Airport Authority
Pittsburgh International Airport
Justin Meyer
Manager of Air Service Development
Kansas City Aviation Department
Tom Smith
Staff Liaison
Director, Communications and Marketing
2008 Working Group Goals and Objectives
- Discuss current trends/issues/ideas for attaining and retaining air service
- Share experiences related to air service development in today’s environment
- Receive targeted communication from ACI-NA that is particularly relevant to airport professionals working in the marketing and air service development area of their airports.
Working Group: Media Relations
Working Group Leads:
Terri-Ann Betancourt
Assistant Director, Aviation Public Affairs
Seattle-Tacoma International Airport
Richard Walsh
Media Relations Manager
Massachusetts Port Authority
Megan Miller
Staff Liaison
Manager, Communications and Marketing
2008 Working Group Goals and Objectives
- Create and encourage messaging that supports the actions, values and issues of the airport community
- Coordinate messaging across airports that ensures a consistent voice for airports
- Develop programs to encourage well-rounded media coverage of airports
- Facilitate access and cooperation of public information programs among aviation groups, federal agencies, and corporate entities
Working Group: Customer Service and Aviation Education
Working Group Lead(s):
Joanne Paternoster
Chief Customer Experience Officer
Gateway Group One
jpaternoster@gatewaygroupone.com
Eileen Denne
Staff Liaison
Senior Vice President, Communications and Marketing
edenne@aci-na.org
2008 Working Group Goals and Objectives
- Share solutions to customer service issues that may be common across airports
- Discuss current trends/issues/ideas for enhancing airport customer service
- Share success and discuss issues surrounding airport aviation education programs
- Receive targeted communication from ACI-NA that is particularly relevant to airport professionals working in the customer service/aviation education area of their airports.