2011 Marketing and Communications Conference/JumpStart® Air Service Development Program

 

June 20-23, Cleveland

 

All presentations are given in PDF format. Click on a presenter's name to begin the download.

Please direct all queries regarding this conference to Tom Smith at tsmith@aci-na.org, Morgan Dye at mdye@aci-na-org or Stephenie Brooks at sbrooks@aci-na.org

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Presentations:

Tuesday, June 21

 

General Session 1: Crisis Communications: St. Louis Good Friday Tornado – Lessons Learned
Speaker: Jeffrey Lea, St. Louis

 

General Session 2: Partnering with Carriers
Panel:
Roger Cohen, president, RAA
Clint Ostler, Alaska Airlines
Brad Penrod, Pittsburgh

 

General Session 3: Social Media: Giving Big and Small Airports a Very Big Voice
(No presentations)
Panel:
Christi McNeill, Southwest Airlines
Lisa Brown, Boston

 

General Session 4: North America Travel Trends
Speaker: Geoff Freeman, U.S. Travel Association (presentation not available)

 

Concurrent 1: Social Media 101
Panel:
Elizabeth Cecconi, South Bend
Traci Bednard, Edmonton
Kristie Wells, president, Social Media Club

 

Concurrent 2: Looking for Dollars
Panel:
Ann Ferraguto, Air Projects
Susan Goyette, HMS Host
Karen Carney, Oklahoma City

 

Concurrent 3: Social Media Took Kit
Panel:
Gina B. Swankie, Sacramento
Ryan Hollingsworth, Akron-Canton
Joseph Feltes, Attorney, Buckingham, Doolittle & Burroughs

 

Concurrent 4: Customer Service Done Pecha Kucha Style
Panel:
Peter Spurway, Halifax
John Albrecht, Oakland
Donna M. Prigmore, Portland
Johanne Gallant, Moncton
Joanne Paternoster, Butterfly Consulting


Wednesday, June 22

U.S. Policy Update
Speaker: Greg Principato, ACI-NA

 

General Session 5: State of the Aviation Industry: The North American Airport Perspective
Speaker: Greg Principato, ACI-NA

 

General Session 6: Airlines Roundtable
(No presentations)
Panel: Alaska Airlines, Allegiant, Sun Country, US Airways

 

Presentation of the 2011 Ted Bushelman Award: Tara Hamilton, Washington

 

General Session 7: The Art of Great Leadership: Strategies for Creating More Confident and Committed Team Members
Speaker: Gregory Dale, Duke University

 

General Session8: Benchmarking Your Airport’s Customer Service: ASQ and Other Surveys
Panel:
Paul Behnke, ACI
Michael Crockatt, Ottawa
Bryan Long, Jacksonville
Jeanette Saunders, Cleveland (no presentation)