2014 Marketing and Communications Conference

June 23 - 26, 2014, Edmonton, AB

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Tuesday, June 24
 

Joint Keynote Address

  • Michael Friisdahl, President and CEO; Air Canada Leisure Group, Air Canada Rouge

Joint General Session: Designing Tomorrow’s Customer-Focused Airport

Joint General Session: Air Service Wins and Now Starts the Hard Part

  • Molly Waits, Director of Air Service Development; Houston Airport System
  • Steve Williams, Director of Airport Operations; Delaware River and Bay Airport Authority
  • Ed Wuellner, Executive Director; Northeast Florida Regional Airport

Social Media: Generating a Buzz

  • Richard Bartrem, Vice-President, Communications, Creative Services and Community Relations; WestJet 

Concurrent 1: How to Train Your Stakeholders

Concurrent 2: Improving the Customer Experience with Concession Marketing

Concurrent 3: Plane Talk 

Wednesday, June 25

 

Canadian Policy Update

U.S. Policy Update

General Session: State of the Industry

General Session: Customer Service the Fairmont Way

General Session: Transborder Leakage

Concurrent 5: Using Technology to Accomplish Key Goals